The problem with blanks
Printing a mark on a stock blank is fast, and it is also why so many brands feel interchangeable. The blank decides the fit, the weight, the neckline — everything a person actually feels.
So we drew our own pattern. Six fittings, three bodies, one argument about sleeve length that lasted two weeks.
Embroidery instead of print
A print sits on the fabric and cracks. An embroidered mark is stitched into it and ages with the garment, the way a piece of jewellery does. Ours is tonal — you find it in daylight, not across a room.
Small runs
We make in runs small enough that every piece gets looked at. It costs more per unit. It also means nothing ships that we would not wear ourselves.